What is causing the perpetual increase of return rates? There are a few fingers to be pointed, from more relaxed return policies to shifting consumer behavior.
Yes, the consumer can shoulder some of the fault in the rising return rate. One reason returns are going up is the volume of “intentional returns” being made. Intentional returns happen when consumers bring the in-store shopping experience to the home. For example, ordering multiple sizes and colors of apparel products, trying them on at home, and then intentionally returning what didn’t fit, or what didn’t look good. In fact, over 40 percent of online shoppers buy products with the intent of returning them! Read on . . .