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Senior Marketing Specialist

Marketing Miami, Florida Full-time

Summary

  • Posted on Dec 4, 2019

Description

- social media campaign strategy and execution to drive traffic/leads/sales (both b2b & b2c) - facebook, instagram, linkedin
- generate traffic/leads/sales through marketing automation software - ActiveCampaign, Klaviyo experience preferred
- map out marketing automation business flows and implement flows within the marketing software
- analyze marketing software analytics to identify sales / lead gen opportunities and optimization of existing setup
- design and implement bulk email campaigns
- SEO analysis and strategy - finding keyword opportunities and implementing content to drive targeted traffic
- pay per click campaign strategy and execution - generating leads and sales while optimizing for the lowest Cost Per Action - Google Ads, Facebook Ads, Amazon Ads, Ebay Ads, Mobile Ad networks, Criteo retargeting.

Requirements

- video creation and editing - tutorials, unboxing, tips, how-to's, corporate - all video editing duties, post production, story-boarding, etc.
- influence marketing experience - Instagram focus
- graphic design - banners for email, social media


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